Introduction to radio: blog tasks

 BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

They are trying to implement the idea that the future for BBC radio is looking bright and that they are in good hands under the good ideas and productions they have and make.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

Just 3%.

3) What is BBC Sounds?

A new app and website that has radio livestreams, catch-up services, music mixes and podcasts together under one roof.

4) How do audiences listen to radio content in the digital age?

Through podcasts on apps like Spotify and on voice assistants like amazon Alexa.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

Story led journeys with personal experiences.

6) Why does the BBC need to stay relevant?

Because of its great history and ability to adapt it needs to stay relevant.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

Music, news, drama, documentaries, true crime and comedy.

8) How does it link to BBC Radio?

It is a wide variety of different products that attract to all.

9) What are the criticisms of the BBC Sounds app?

Programme information isn't easy to access. 

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

5 Live Laco and spooky sounds. Entertaining stories - audiences may be attracted as it is entertainment.