Postmodernism in music video: Blog tasks

 Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here


1) How does the article define postmodernism in the first page of the article?

 Postmodernism takes this concept of questioning traditional structures, representations and expectations and pushes things a step further.

2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'?

They argued that the meaning of a text is not determined by the author's intention, but rather by the reader's interpretation.

3) What is metatextuality?

Metatextuality is a form of intertextual discourse in which a text makes critical commentary on itself or on another text.

4) What is the repeated phrase on the cartoon on postmodernism on page 28?

  Postmodernism is a cultural movement that distrusts in all established .

5) How does postmodernism link to media representations and reality?

It is a concept that is important regarding representations from media producers.


Music video CSPs and postmodernism

Now apply postmodern ideas to our music video CSPs by answering the following questions:

1) How does the music video for Ghost Town incorporate elements of postmodernism?

It has relevant cultural and social aspects that link to postmodernism as it has the intention of creating meanings for the audiences.

2) What film genres are alluded to in the music video for Ghost Town? Which scenes in particular created these links?

Horror and mystery/suspense.

3) How does Old Town Road use postmodern elements in its music video?

It has cultural links as it opposes the typical presentations of cowboys.

4) How does the Old Town Road music video reflect technological convergence and modern digital culture?  

There is dances used that were made popular through TikTok and the music video features new age cars which is important as there is a race with the car and a horse.

5) What do YOU think Lil Nas X was trying to say about reality and American culture in the music video for Old Town Road?

That american culture has changed as it has become more accepting of all types of people.

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