film Industry assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

14/18 B

WWW- A strong assessment , well done ! Perfect for Q1 + Q2 with good knowledge of the industry and CSP .

EBI- Q3 needs a little more focus on question , CSP evidence and theory . That will open up the top level .


2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

3/3 , 6/6 , 5/9 . 

Q3)●
 Unfortunately, despite good reviews and positive word-of-mouth from audiences and online
(rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the
production budget and nowhere near covering marketing costs. 

. New technology is opening new ways to distribute films and Blinded By The Light now has an
extended slot on Amazon Prime which will bring in some of the money it has lost. However,
it remains the perfect example of why the cultural industries are a “risky business” as
Hesmondhalgh says.



3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

● Music / existing fans of Bruce Springsteen . This was used because Springsteen had gathered an audience and is a well known singer so his fans and people aware of him would be likely to take interest in the film .


4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

. Some industry figures suggested the film was released too closely to Yesterday – another
British comedy featuring popular music that was far more successful at the box office.
I didn't mention new line cinema .
Hesmondhalgh discusses the way the cultural industries operate and explores their effect on audiences: “Of one thing there can be no doubt: the media do have influence.” This links to the influence celebrities have on benefiting the awareness that audiences have .

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